How To Determine Which Type Of Product Packaging Works Best For Your Brand

Exciting times are ahead! You have a finished product, it’s ready to be sent into the hands of those that need it, and all you need know is the piece de resistance: the packaging.

These days the packaging can be just as eye-catching, if not more so, than the product or name itself.

Product packaging shows your company’s sense of style, vibe, and the overall brand imaging that you’re striving for.

For that reason, it shouldn’t be taken lightly.

Here are several things you’ll need to consider, both in marketing and shipping, to choose the right packaging for your products.

Determining the Budget

As with any other corner of your business, it’s advantageous to discuss the type of budget you’ll have for making the product packaging that you’re looking for.

This can help you avoid making some unnecessary add-ons for the sake of staying within a certain price point. More than that, it gives you a guideline to go by.

A budget will depend entirely on what the product is and how it should be correctly package, so you may need to do some research ahead of making the budget.

Consider things like the materials that your packaging is made of, how many packaging methods there are for a product like yours, etc. These will make it easier to understand the bare essentials of your packaging needs.

Once you have those set, you can determine how much more you’re willing to spend on this like the branding, size, etc. that could run the bill up a bit more.

Get Introspective

It can be easy to get ahead of yourself during this process with the branding potential and ideas that you’ve had in your head since the day you thought of the product.

However, imagination doesn’t always line up with reality, so it’s important to keep yourself in-check during this time.

There are a few things you can do to keep priorities at the front of the line.

First off, define your product. What does it do? How does it differentiate itself?

Secondly, create a buyer’s avatar for your product. What does your typical client look like? What do they use the product for?

Third, assess how people are buying the product. Is your product only sold online? If so, it may not be entirely necessary to spend a boatload of resources on the packaging beyond making sure it arrives safely.

If you’re selling in stores, then you’ll want to invest in the branding to make it pop out a little bit more.

Shipping and Durability

Obviously, your product is going to need packaging that can ensure a safe and timely delivery while keeping the packaging intact.

If the packaging is damaged when it arrives in the customer’s eyesight, they take that to mean that the product inside of it is damaged as well. Remember, people buy for the packaging as much as the product.

Consider the ways that your product is getting to the clients. Is it a quick ride to the convenience store in the next town over or does it require a combination of air travel and ground shipment to complete?

Those all factor into the bumps and bruises your packaging will need to avoid in order to stay in mint condition for your clients. A damaged package reflects poorly on your entire brand, so you’ll want to prioritize this.

Another factor that goes into this part of the packaging is the durability that your packaging will need.

The harsh reality is that your product may be sitting on the shelves for a while, so you want to make sure it can stay in top condition. Keep an eye out for coating that lasts longer than others to help negate this concern.

You’ll also need a packaging method that’s energy-efficient, so be sure to study up on overwrapping machinery and all of the benefits it can provide you.

Branding

This is probably the first aspect of product packaging that comes to people’s minds.

However, there are several things to consider during this portion of it and how that aligns with the budget you’ve set for yourself.

There are 3 main factors you’ll need to consider during the branding process: color, content, and font. These three set the tone for your product’s value in the client’s mind.

The best practice for branding is to prepare yourself for 3-4 rounds of rough drafts before getting the final branding in place.

Be sure to come up with several combinations and have other members of your staff (who know the product best) to weigh in on which ones they feel work best.

You’ll want to have content that pops while ensuring that there isn’t too much content on the package. Your employees and coworkers will provide you with valuable information to come up with the perfect packaging brand.

Your Product Packaging Is Almost Complete

Now that you know of a few big factors with product packaging and how to use them to your advantage, all that’s left is to start the process for yourself!

It’s all about finding a packaging that helps the branding, budget, and shipping efficiency to pair nicely together.

Be sure to read this in-depth analysis of how the SOLLAS FSX can help maximize your packaging costs for years to come.

For more inquiries, please reach out via our contact us page and we will be happy to service your request further!