Compare and Contrast: Marden Edwards vs. SOLLAS AMERICA
“Eye appeal is buy appeal” according to marketing expert Karen Saunders. The packaging does more than protect the food, cosmetics and other items we purchase. Packaging drives the sales decision, too. Since the invention of cellophane in 1908 to protect items from moisture and handling, buyers have grown accustomed to touching, seeing food, cosmetics and more before […] Learn More
Know Your Options: What’s the Difference Between Marchesini and Sollas America?
The cosmetics industry depends on images of beauty. The pharmaceutical industry needs packaging to protect the contents. Both industries choose to overwrap. Presentation and packaging drive the sales decision. How a package is wrapped or closed affects how consumers perceive quality and value. The cosmetics industry spends $29.1 billion on packaging alone. The $94 billion pharma spending on packaging is nothing […] Learn More